Signed Tyson Fury Cut-out to be Auctioned at Iceland Lancaster


The controversial ‘Gypsy King’ visited Iceland foods in St Nic’s Arcade in Lancaster city centre, and signed his promotional ‘Furocity’ life-size cardboard cut-out to be auctioned off for The National Brain Appeal.

As the A-lister of our seaside neighbours in Morecambe, boxing champion Tyson Fury started his partnership with Iceland Foods in 2021 to create his own energy drinks ‘Furocity’ in four different flavours. Now, between ice lollies and chewing gum, Fury has been expanding his grocery repertoire.

As a Duty Manager at Iceland, I can assure you, most of the staff at the Lancaster and Morecambe store have met Fury at least once, with him being a frequent customer, often even buying his own lines. We asked Fury last time he visited, if he could sign a life-size cardboard cut-out of himself, used to promote his energy drinks in store, in preparation for Iceland’s annual charity week, which he gladly agreed to before continuing his shop with his kids.

Each year, every Iceland store across the country is challenged to voluntarily put on as many stalls, games, and activities as they can to raise money for that years charity. Last year, it was Action for Children, where we raised £587 over three weeks, a sum to be proud of for one of the smallest stores in the country.

This year, following the death of Executive Chairman Richard Walker’s mother due to a rare dementia, young-onset Alzheimer’s disease, our charity is The National Brain Appeal, so all donations and proceeds will go directly to the charity.

To join the blind bid for Tyson before the close date of June 3rd, make sure to keep an eye out on the Facebook Page , visit in store or to donate follow this link

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