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Deputy Business Editor Liam Burns discusses the effects of the University’s rebranding.
Research behind logo change revealed
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SCAN takes a look at some of the research gone into the University’s controversial rebranding which took place last summer.
New logo: “Whatever you do some people are going to hate it.”
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“We did a series of focus groups with year 13s,” says University marketing director.
New logo: forward facing or faux pas?
It seems that the new logo for Lancaster University, unveiled a week ago, has divided opinion amongst students. The old logo, based on the architecture of the Chaplaincy Centre at the university...