Chanel Goes Online


It is exciting to announce that Chanel has finally partnered with Net-A-Porter to launch its first fine-jewellery collection online! Extravagant pieces of art, a trip around the world…there are few things in life you can’t order online, but Chanel’s fine jewellery is no longer one of them. For the first time, the prestigious Parisian brand’s new line of fine jewellery will be available to order on the internet, as Net-a-Porter launches a dedicated digital pop-up shop. Open for just three weeks from April 15, the shop will be the sole stockist of Chanel’s new Coco Crush collection before it enters Chanel stores. The new collection, has been created by the French fashion brand’s in-house “fine jewellery studio of creation” and comprises five rings and one cuff crafted from 18-karat white and yellow gold.

It is the first time that Chanel has been available to purchase from the website and the first time that anything other than its make-up has been sold online. Its latest partnership with Net-A-Porter provides the brand with the perfect opportunity to test the e-retail waters.

As Alison Loehnis, president of the online retailer said, “We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first-ever fine-jewellery e-commerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with our customer.”

A message to all Chanel fans; hurry up, time is limited!

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