Create’s magic touch


A  Lancaster student has achieved success in the magic business with help from Create. Close-up magician Adam Dadswell had already created a business for himself using his magic performances but approached Create for help to increase sales.

Create, a LUSU based organisation that provides entrepreneurial students with a platform to form a business, worked closely with Dadswell to improve his venture. Create’s manager Joe Buglass told SCAN that they discussed marketing techniques and business plans together. Buglass also said that Create supplied Adam with several opportunities to perform, something which is invaluable to a fledgling business such as Dadswell’s.

In describing Create’s role in furthering Dadswell’s business, Buglass stated that “we are working with Adam to discuss his future – whether he wants to continue performing, or if he would like to teach magic, or even be on television.”

Dadswell’s business provides a more ‘personal approach’ to magic by bringing the guests into the performance. Currently his client base revolves around occasions such as parties and weddings. With Create’s help, the client base is expanding and business is flourishing.

Create assists and supports Dadswell in making crucial decisions with regards to his business. In Week Ten he will be going up in front of Create’s Dragons’ Den style panel in the hope of securing funding to further his business.

The structure of the Create Panel alters from term to term, but it tends to be made up of professionals from areas such as law, accountancy, banking, and web design. Its function is not simply to decide on the allocation of funds but to give professional advice and support to young entrepreneurs.

Through help with marketing, sales and potentially a cash injection into his business, there is no doubt that Dadswell has benefited greatly from his experience with Create. In his own words, his business is now “much more organised.”

“I would definately encourage others to get involved with Create. I have been working with Joe and Lizzie for a while now; they welcomed my idea with open arms and I have never looked back since,” he said.

By Hannah Smith

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