Bleach London


University tends to be a time when you can go a bit wild and experiment with no fear of being sent home from your job. Hair is perfect example of this. The possibility to dye it every colour of the rainbow is almost too tempting for some, but how do you achieve pastel perfection? I’ve found the solution. Bleach London started as an independent salon in London, dying hair a wide range of colours from Mermaid Green to Sassy Pink. Since then, my prayers to the hair Gods have been answered and they have launched a range in Boots. I was meant to try Bleach London about a month ago (loan day) but low and behold, they had sold out. I waited and waited, but quickly grew bored and tried other dyes, all of which failed to get the whiteness I truly desired. Then the hair Gods answered my prayers again and both the products I need came back in stock.

Bleach London - Elena Lockett
Bleach London – Elena Lockett

I bought Bleach London Total Bleach & White Toner. Any strangers to at-home dying may not know, but when you bleach your hair it often turns yellow, as your hair is naturally yellow when stripped back. The White Toner is to get rid of the icky yellow tones and get the perfect Ice Blonde look I’d been looking for. Now these products are expensive, £7 a pop which if you’ve got long/thick hair can get costly, but it’s so worth it. No other product has managed this like these have. They also come with Reincarnation Masks to help bring your hair back to life but I do have to say, this bleach has been the kindest on my hair out of all bleach I’ve used. If, like me, you can’t get enough of the white, I’d recommend this to the grave. I’d give it a strong 9/10 – just a tad expensive for full marks.

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