AC for AG


With her book it becoming a top ten bestseller last year, model and journalist turned author Alexa Chung continues to take the fashion world by storm. Better yet; she has it in the palm of her hand and has us all eagerly wanting to take whatever she has to offer out of it (myself included). This fashion muse has launched a new 20 piece clothing range in collaboration with AG, designed and modelled by the icon herself. Before I even saw the collection I may or may not have (I did) had the thought I want it all, because let’s face it, the girl knows how to dress. It was bound to be love at first browse.

Anyway, on to the clothes. A promotional video for the collection courtesy of, where Alexa herself takes on the Stevie Nicks classic pretty much sums it up: ‘bright eyes, blue denim’ (is there anything this girl can’t do?) The collection has a mix of blue denim pieces to take your pick from and an array of relaxed plain tees and jumpers that will help you ultimately perfect that effortless chic style that Alexa nails.

My personal favourite of the collection is the New Wave Sweatshirt, available in grey and white. Styled by Alexa, the jumper looks relaxed and effortlessly cool. If I had the money ( this jumper will set you back a steep £145) I’d be rocking up to lectures in it looking like a casual goddess- a girl can dream right?

The other pieces in the collection range from dungarees to denim dresses, button down miniskirts to skinny jeans; a.k.a something new to lust after. The pieces are ‘inspired by a late sixties, early seventies aesthetic’ Alexa told Women’s Wear Daily but I believe it also manages to have a slightly nostalgic 90s vibe with the button down denim. AC for AG might not be for everyone, but if you have an effortless, laidback but still cool style (and a large budget) maybe this is the one for you. Would you revamp your wardrobe with Alexa’s dream denim collection? Could this be the start of something new for Alexa? (no High-School Musical pun intended).

(Available from Selfridges,,, and

Image via Lucky Magazine
Image via Lucky Magazine
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